Chimera CCG (the CCG doesn’t just stand for Collectible Card Game, but Comics, Collectibles and Games) is situated in Beeston in Nottingham, near the University. Originally sited at Ripley, before expanding to Beeston, Chimera’s owners, Andy and Heather Leach, eventually relocated “lock stock and ammo crate” to the current location, due to a more friendly environment, more affordable rates and a better ability to support its local community; including much more accessible free parking. Although it isn’t a typical “footfall” location, Andy confirmed, you have to seek Chimera out rather than accidentally discover it, as would occur if they were in a more central city location. The joy is that people do. Seek it out that is. Chimera has a loyal and growing community of players and customers, which I must confess (in the interests of transparency) includes my nephew, who introduced me to the store during a recent family visit.
On visiting the shop, one of the players I walked in with announces that it has changed a lot since last time she was in; the playing space and a large part of this quite spacious shop are reconfigurable, with some displays being movable to allow up to 70+ game players to be accommodated easily. Having said that, Chimera also run larger events at nearby locations, including hotels, etc, when greater numbers need to be supported for events. These competitions and tournaments are just an additional part of the service that Chimera provides to deserve it’s fan base. Andy is quite philosophical about the threat of the Internet. A Dork Tower cartoon, decorating the fridge near the counter, says it all. Without active support, the FLGS (Friendly Local Game Store) will never compete. Andy comments on the cartoon, “You get what you (don’t) pay for.”